Social Media Monitoring Tools

What Are Social Media Monitoring and Analytics Tools

Social media monitoring and analytics tools are used to track and analyze conversations about a brand or topic on social media. This can include mentions of the brand’s name, hashtags, keywords, and other related terms. The tools can also be used to track the sentiment of these conversations, identify influencers, and measure the reach and engagement of social media campaigns.

Why are they important?

Social media monitoring and analytics tools are important for businesses for a number of reasons. They can help businesses:

  • Identify and respond to customer feedback quickly and effectively.
  • Track the performance of social media campaigns.
  • Identify and monitor brand mentions and sentiment.
  • Discover new influencers and partners.
  • Stay up-to-date on industry trends.
  • Protect themselves from negative publicity.

Case Studies

Here are a few case studies of how social media monitoring tools helped small e-commerce businesses protect themselves:

  • A small e-commerce business was able to identify and respond to a negative review on Twitter before it could damage their reputation.
  • A small e-commerce business was able to track down a counterfeiter who was using their brand name on their website.
  • A small e-commerce business was able to identify a potential security breach by monitoring social media for mentions of their website.

Examples of Social Media Monitoring and Analytics Tools

There are a number of different social media monitoring and analytics tools available, each with its own strengths and weaknesses. Here is a brief overview of some of the most popular tools:

  • Mention: Mention is a powerful tool that can track mentions of your brand across a variety of social media platforms. However, it can be expensive and difficult to use.
  • Awario: Awario is a more affordable option than Mention, but it doesn’t offer as many features.
  • Hootsuite: Hootsuite is a popular social media management tool that also includes social media monitoring features. However, it can be difficult to use for complex monitoring tasks.
  • Socialbakers: Socialbakers is a powerful social media analytics tool that can track the performance of your social media campaigns. However, it can be expensive and difficult to use.
  • SEMrush: SEMrush is a popular SEO tool that also includes social media monitoring features. However, it’s not as specialized as some of the other tools on this list.
  • Brand24: Brand24 is a user-friendly social media monitoring tool that offers a variety of features at a competitive price. One downside is that its lower pricing tiers does not include real-time updates.

Conclusion

The best social media monitoring and analytics tool for your business will depend on your specific needs and budget. If you’re a small e-commerce business with limited resources, Brand24 is a good option. If you need a more powerful tool with more features, Socialbakers or SEMrush may be a better choice.

Here are some additional factors to consider when choosing a social media monitoring tool:

  • The size of your business
  • Your budget
  • The features you need
  • The ease of use
  • The level of customer support

In my own experience and from working with many clients across various industries, Brand24 seems to be the most popular choice.